http://www.worldsbestbars.com/ is just coming up to ten years old and it's an interesting example of some freethinking by us. Before anyone had come up with the idea of 'consumer-generated content websites' or 'branded websites', we came up with the idea of creating the world's definitive online guide to style bars for our client, Irish Distillers. We would give people the opportunity to freely comment on their experiences in these bars but back then in the early days of the web, we didn't really know whether anyone would bother.
Today, nearly ten years later we have a site which lists many hundreds of bars in over a hundred cities around the world and has literally tens of thousands of consumer reviews. The site has been extraordinarily successful and is globally the number 1 Googled website for stylebars. This all came from a traditional advertising brief, yet the solution we came up with was radically different and has provided Irish Distillers with a unique and powerful medium for the current sponsor, Jamesons Whiskey.