'Taking a line for a walk' was how, memorably, Paul Klee described his artistic process, and it could be applied to Dutchman designer extraordinaire Joep Verhoeven's 'Lace Fence.' Finding a gap in an ordinary steel fence, he hit upon the witty conceit of patching the hole with metal fabric. The resulting work of art (for it is surely art as much as design) is witty as it is decorative. The point is, as with all conceptual art, it's the idea that matters as much as the execution and there's something appealing in taking an mass-produced machine-made utilitarian object and subverting it.

Of course, we in advertising are not above being inspired by ideas from fine art, and this project might profitably be applied to an ambient campaign. The wider point here of course is this: ambient media are all around us, from double yellow lines manipulated to form a picture to  street lamps containing products. The key is to make the ordinary extraordinary. http://www.demakersvan.com