The world's of marketing and music seem to be coming closer together, often with great success. This article in today's FT looks at how brands and bands can work in harmony without artists appearing to have sold out for filthy lucre. Not only is success being experienced in commercials but also interestingly in games - one of music-marketing's success stories of the year was Grandtheft Auto 4, which packed its soundtrack with 214 songs. Read more...
Location: SinglePost