Agencies of all sorts are famous for their use… over use, of words. Words in agencies seem to come cheap.

But how often do we really think about the words we say and write. Look again at those words we use, their effect, their meaning, how they work together. Copywriters might do it more than most, but arguably everyone should be as considered.

Words are powerful. In law courts they can put people behind bars. In battles, they can condemn people to death. In politics they can get you elected.

Words are uniquely human. The power of speech is one of our defining skills, alongside the size of our brains and walking on 2 legs. 

Strings of words can change the world and how we see it.

Film makers appreciate the power of words on culture and society.

 And speeches in films are remarkable examples of human connection.

Demonstrations of how to create emotion, feelings and behaviour in our fellow man.

Here are some fine film speeches.

They all enshrine the architecture of good speeches and use of words:
     -passion
     -purpose

This creates an effect at 3 levels
     Move the audience
     Create momentum
     Make us feel part of something

Hope these film speeches do something to you.

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The Shawshank Redemption- Red’s parol board review

Blade Runner- The ‘C beam’ speech

A Few Good Men- trial

Mad Men- The Carousel