Throughout 2009 Butlins will be sponsoring Odeon Kids - children's films shown at pocket money prices every Saturday and Sunday morning, and during school holidays. 

It's a perfect tie up for the brand, our 'Altogether More Fun' creative work and great exposure for Butlins to reach their target audience of Mum's, not forgetting of course the kids for that all important pester power!

View our 10" ident, as part of the overall campaign which launches in January.