We've worked with BaByliss for nearly 8 years. Whether a dryer, straightner, trimmer or curler, the brief is always to dramatise the product benefit and drive rate-of-sale. This ad for the new Eco Dry has a simple proposition " you can have performance without wasting energy". The resulting press campaign was the overall winner in the London Paper "Freethinking Awards" - the prize being free ad space for our client. Now that's what I call freethinking!