The National Consumer Satisfaction Index (NCSI-UK) saw the online entertainment retailer achieve the highest ranking across all sectors of retail with a leading score of 87 out of 100. Play.com’s fantastic score placed it top of the E-Commerce sector as well as number one retailer overall, beating online competitors such as Amazon and iTunes, supermarkets and department stores like Waitrose, Tesco and John Lewis as well as all other high street electrical retailers.