As banking institutions continue to bring out their dead, we thought it was time to ask, how can financial brands regain consumer trust - after “the worst” happens?

This week we’ve been running some ‘extra curricular’ activities with creative thinkers at the agency to help us answer these questions. We won’t be letting too much out of the bag at this stage - but we’ll be discussing why brands need to become more personal and how Dear Deirdre might have more relevance than a hardline PR strategy in the near future.

We’ll be sharing our findings soon.