Google will be launching its Google Squared product really soon now (like days or weeks but definitely not months). Its pretty experimental stuff, it basically takes info from websites and displays it in a spreadsheet. It works by looking at the structure of content on a web page and the “titles” given to content, sounds simple ?! The really clever bit is that it pulls this content from lots of different sources (web sites and pages) and works out a common structure to display it as …
They recently showed an example of it where they ran a query for “small dog” in Google Squared. Seconds later a table appeared showing photographs of various dogs, their origin, height and weight in a really clear and simple layout.
This is just one constant flow of new products and features that Google is delivering to stay ahead and dominate search. This is all good for consumers and web users but not necessarily good for content providers and online publishers. Is it yet another way that Google is devaluing information?
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