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Ads that know all about you...

Imagine if ads could be personalised to you based on your profile on social networks such as Twitter and Facebook. Well VW have already tried it using your Twitter profile, dropping in a picture of you in the ad and recommending a model of car just right for you - well that's what it's meant to do. It's early days for this type of contextual advertising and it's probably some years off before it's really good but it is on the way and not only with advertising; all sorts of media content will use it - tv, e-commerce and corporate. There are sure to be huge privacy concerns linked to brands using this kind of information and we can expect to see this become a hot topic of debate as contextual advertising becomes more common, however, it might start to give online advertising greater cut-through and relevance, which so often it seems to lack. Read more

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