We all know that advertising is having to work harder than ever to get cut through. Particularly in technology sectors where there is always a faster, smaller and more advanced model on the horizon. And at what point do advertisers run out of ingenious ways of marketing the next 40, 50, 60 gigathon model? This week the rather blandly named MSI (Micro Star International), did something slightly less bland to promote their new x-series laptop. I say 'did', because whilst they don't seem to have taken credit for it yet, the very nature of it reeks of viral marketing. But don't let that put you off - genius it certainly is.

So how do you promote the next super slim laptop range? ...how about making a viral film of people catching them with their, erm, ass.