We created worldsbestbars.com for a small, but very cool, Irish Whiskey brand called Black Bush some 10 years ago, as the site grew and became more successful the brand owner decided to switch sponsorship of the site to their top brand, Jameson. Just recently Pernod Ricard took the decision to support five of their premier brands through the site (Absolut, Beefeater, Chivas Regal, Havana Club and, of course, Jameson).  If you visit the site you'll see an ad for Absolut's pretty wizzy iPhone app.

(Keep an eye out as there's lots more good stuff to come in the next few months).