We've just launched Patak's new website having been appointed as their digital agency a few months back. The website launch marks Patak’s first major brand activity since Associated British Foods acquired the company from the founding Pathak family in May 2007. Of course, we started the project with a detailed look at the sector and the brand. We very quickly realised that the love the Pathak family have for Indian food is very much shared with the love that us Brits have for curry and so we thought the best way of bringing the brand and the family to life was to build their first ever online cookbook.
We worked very closely with the Patak's marketing team and Anjali Pathak to make it all happen. The site has over 200 recipes ranging from traditional dishes passed down the generations to more modern Indian recipes that Anjali has developed more recently. The recipes form the backbone of the site and neatly tie up with products that Patak's make. There's plenty of opportunity for site users to share their love of curry by leaving comments, rating recipes and even finding out what type of curry lover they are (I'm a Korma-Kraver).
(And of course, as with all sites we build, its optimised for search engines.)
And better still the idea of the Family Cookbook has the potential to spin into so many other pieces of activity and media channels - watch this space.
(The team at Libertine were also lucky enough to have Anjali spend a day teaching us how cook a decent Indian meal.)
Thank you Patak's team for making this a happy project.
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