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Less and More - The Design Ethos of Dieter Rams

Photograph by Luke Hayes. 

A new exhibition entitled "Less Is More - The Design Ethos of Dieter Rams" opened on the 18th of November at The Design Museum here in London. Dieter Rams was head of design at Braun, the German consumer electronics manufacturer, and emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition will showcase Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examine how Rams’ design ethos inspired Braun’s entire product range for over 40 years, and assess his lasting influence on today’s design landscape.

Top row: Dieter Rams and some of the products he designed for Braun in the 60's. 
Bottom row: Johnathan Ive's work for Apple.

 
Dieter Rams Ten Principles of good design:
Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly

The exhibition runs until the 07th March 2010.
Design Museum | Shad Thames |  London SE1 2YD 

 

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