When faced with an idea people seem to fall into two camps. Those that see the big picture, get excited by it and try to make the idea bigger. And those that pick away at it and slowly watch it get smaller until it withers and dies.

I am not just talking about the advertising and marketing business here but every walk of life.

Closed minds, a pessimistic outlook and aversion to risk never achieved much in life.

So my top tip for 2010. Open your minds and when presented with a 'big idea' try and make it bigger not smaller.