Lego have launched a new website for sharing lego related ideas. It is a very cool website that taps into the eternal appeal of lego and brings it right up to date with a social media style. The website does not seem to actually sell Lego which is an interesting angle. Dave Trott would have something to say about it, but maybe that is the way social media should be going. Don't sell the product but persuade people what fun it can be through shared ideas. 

 http://www.legoclick.com/