Ignis breaks with a new £2m advertising campaign this week. They manage over £65bn worth of investments and have a unique structure that allows their fund managers more freedom to generate strong performance for investors. The campaign which runs in outdoor posters, taxi's, national and trade press as well as online uses the line 'the licence to perform' and takes a humorous approach based around the classic spy movie genre. It's a very distinctive campaign for Ignis designed to create disruption in a crowded market. It taps into a unique aspect of the business and the company's personality has allowed us to be quite challenging and creative.