Our new TV campaign (which launched in December) will be on screens again at the end of May, through to August promoting summer breaks at Butlins. The creative shows off the luxury, family friendly Shoreline Hotel and Ocean Hotel & Spa.

The launch of the £20 million Ocean Hotel in August last year has had a tremendous impact on sales, and just as importantly new customer bookings, which are currently up 21%. It looks to be another fantastic year for Butlins, with thousands of families choosing a 'staycation' over holidaying abroad.