Butlins briefed Libertine to produce online banners promoting their Hotel accommodation with an objective to increase online brochure requests. In response to the brief, Libertine designed and produced expandable data capture banners. The user could enter their personal details and full postal address within the expandable panel and a Butlins brochure was then sent out to that customer. This meant users didn't need to leave their current chosen site to find out more about a Butlins break.

Brochure requests are a very important sales tool for Butlins, as they see an average conversion rate from brochure requests of 20%. Over the five week campaign period, 61% of people that engaged with the banner requested a brochure.

Click the image below to view the banner.