The bloggerati have well and truly taken over the various fashion weeks around the globe, front rows filled with social networkers tweeting to their faceless fans. So how does an old-school fashion magazine stand out?

French Grazia magazine tackled the challenge recently at Paris Fashion Week with pug dog balloons. Of course!! Why not?? A simple, old-school talking-point stunt that certainly got their girls noticed. We're guessing they're referencing the chi-chi practice of carrying a lap-dog to such events. We're not sure why - but does this matter?