There was quite an interesting article in the Evening Standard yesterday about a new type of digital poster. It includes a camera that can recognise the viewer's gender and alter the ad accordingly, the obvious application would be advertising clothing.The camera can also measure views and dwell time and because it is digital this means that an ad that is not having impact can be removed alomst immediately and replaced. If you have seen Minority Report that is exactly the type of thing it will be. Read more here
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