I had the chance to sit in on a lunchtime session this week with our Creative Director – Russell to walk through some very successful campaigns like Lynx, Old Spice and the Compare the Market to name a few. One of the key points that Russell made was to be in a mindset to push the everyday boundaries we have on creative work.

So with all this in mind I couldn’t help looking at each of the campaigns shown which made me realise how much colour is used to influence how we live every part of our lives. Throughout history, colour has expressed and represented status, religion, origin, feelings and much much more. To be able to afford clothing or other possessions in certain colours meant you were wealthier than most, as some ingredients to produce specific colours were not available everywhere.

These days we see more colour in commercial and residential architecture, interior design, art and installations, events, retail and hospitality.We also see more colour in products — from aircraft to fashion to everyday items — and in many of the advertising and communications.

Perhaps it was the recessionary economy that enticed designers to use more colour, and attracted the rest of us to it. Whatever the underlying reasons, we see more colour and we love it.