We recently helped Spitfire Ale launch a trade campaign called Operation Landlord. Spitfire wanted to give landlords not already stocking Spitfire on a regular basis, added reasons to do so. This first phase consists of a two-pronged attack: edgy, funny, point-of-sale, for deployment around pubs was sent to landlords, and an on-cask text-to-win prize draw has been created where landlords can win their rent paid for a year. The campaign was promoted via trade press advertising and a campaign website where landlords can request the POS to be sent to them. The  campaign is now nearly over and so far it has been a fantastic success with sales up around 15% year-on-year.