I had the opportunity to attend a very interesting NMA live event recently on how Apple’s new Ipad is set to change how brands and agencies market themselves to consumers. So far the Ipad has sold over 1 million units in 28 days (probably more as I write this); thats twice as much as the Iphone did which is a very positive sign that future in this area is set to change. This is great news for many media agencies who will start developing a whole host of applications for consumers.

One of the key discussion points around the event was how much high quality work will be required from both content producers and advertisers in agencies. The user interface (IU) and user experience (UX) is far more engaging than previously used on other website applications and other devices. New methodologies around interactive design and usability are leading many agencies to rethink how they work in this area. Many of the applications that have so far been developed are starting to extend to users spending twice the amount of time on engaging with brands. This is great news for advertisers and the like wishing to get a ROI.

With this is mind the Berger has developed the Popular Science + digital magazine with a rich media interface.

Their project can be viewed here 

With the emergence of the Ipad and the applications the future certainly looks exciting for many as traditional print media platforms moving across on to a digital platform. Its not just about print moving into digital – it about digital moving into spaces previously dominated by print.

Stay tuned for more articles on all things Ipad.