Libertine produced some rich media banners for Butlins to promote summer breaks. The brief was to change perceptions with a new target audience that hasn't necessarily considered Butlins as a holiday destination previously. The idea is to inspire and motivate through engaging, relevant video footage. The banner has no branding until the last two frames where it is revealed it is a Butlins ad.

We have seen a huge increase in response rates where average click through rates have jumped from 0.04%, to 0.3%.

Click below to view the banner.