Libertine

The creative agency with a broad mind

Opening up

by philipb 19. July 2010 17:22

Open Leadership a great book by social web guru, Charlene Li. 'Be open, be transparent, be authentic' are the current leadership mantras - but companies often push back. Traditionally business is premised on the concept of control and yet the new world order demands openness. As Li explains, openness requires more rigour and effort than being in control. This book explains how leaders can tap in to the power of social technology and use social media to be open whilst maintaining control. It shows how Facebook Twitter, YouTube et al can improve efficiency, communication and decision making for organisations. A must read.
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