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Libertine have been working with BaByliss on their advertising and digital marketing for more than 10 years. We have launched more than 30 products in that time.


In 2013 we helped launch the “Curl Secret” which has become one of the most successful hair appliance launches of all time.


The Curl Secret is a truly revolutionary product, looking a bit like a dryer but curling your hair in seconds. We used social media to create online buzz. We worked with bloggers and vloggers to spread the word. We ran a partnership with The Saturdays, featuring the product in their video and ran a ‘How To Get The Look’ film with Mollie King on YouTube. By the time the TV ad broke the product was already flying off the shelves and had soon disappeared completely. It became the hottest product that money couldn’t buy.

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