People love biscuits. They also love an engaging brand character. In this case, Vinnie the Panda (Fox’s Biscuits No 1 Fan).
Libertine worked with 2 Sisters Food Group on all of their digital and social media. We grew Vinnie’s Facebook page to over 600,000 followers. We proved that social media drives sales as well as brand metrics and provides customer feedback in a way no other channel can.