Paperchase is the UK’s number 1 store for innovative design-led stationery. Greetings cards are big business, and Mother’s Day is an important selling period. We created this viral to support the sales effort, and were encouraged by the client to reflect the brand’s ‘edge’.

The resulting two minute film features three tough characters making cards for their mothers. It smashed expectations, and with the help of a successful seeding campaign we achieved over 200,000 views. It was directed by the Turner brothers through Offkey, winning them a Cannes nomination for Best Young Director.