Campaign Breaks for Qatar Re
Our campaign for global reinsurer, Qatar Re, has just gone live. The campaign has been developed to launch the new identity also created by Libertine. September sees a number of big trade events around the world for the reinsurance industry and the work will run in a range of trade insurance titles with advertising, advertorials and gatefolds in magazines and digital display formats on websites. The campaign communicates a number of Qatar Re benefits: the security of their capital base, their speed of decision making, the depth and breadth of their expertise, their global reach and their long term perspective. It’s another great example of Libertine producing stand-out creative work in a sector where there is little brand differentiation and a distinct lack of creativity.