WeSwap is an innovative currency exchange service. It uses the web to best effect by swapping money directly with people abroad for a fraction of the cost of the bureaux. We call it social currency.
Our work was their first ad campaign, on London Underground media and online. To celebrate the community nature of the service, and to highlight the breadth of available currencies, the work features some of the people from around the world that one might end up swapping with.
WeSwap have been trading successfully for several years, but the uplift in daily signups during the campaign has been spectacular.