About Us
What we do
Since creating the ‘Profit Hunter’ for Artemis back in 2004 we have become one of the leading creative agencies in financial services. We work across a number of different disciplines, including brand consultancy, advertising, design and social media.
We have helped investment managers, fintechs and life companies to create brands that stand out. With work that’s statistically proven to be effective.
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Communications
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Brand Consultancy
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Design
Who we do it for
We can work either on a project or a long-term basis. Either way we seek to bring fresh creative approaches that make a measurable impact.
Why we do it
Will Rogers famously said “Advertising is the art of convincing people to spend money they don’t have on something they don’t need.”
But when it comes to financial services, nothing could be further from the truth.
Financial services is the one sector where people need to be convinced to use the money they have for things they really are going to need. Not just to protect their own futures in a rapidly ageing population, but also to help fund the infrastructure projects that we are all going to need to rescue the planet.
Unlike chewing gum or chocolate bars, this is important stuff.
It should be compelling stuff.
Unfortunately, because the financial services industry historically has been so poor at communication, it’s perceived in the public eye as being anything but compelling.
Not least because most financial services advertisers seem to forget that the people they’re talking to are actually human beings.
Real people don’t want to look at grinning stock shots and tired old visual analogies. Nor do they enjoy having their intelligence insulted by po-faced, droning copy studded with impenetrable jargon. Why would they? The bar may have been set low yet many major financial institutions still fail to clear it every week.
And that’s worrying, because if people are failing to engage with financial services companies – and hence are failing to protect their financial future – that impacts society as a whole.
Pension Fund money, for example, is being used to finance urban regeneration and affordable housing projects. Investment money is financing cutting edge R&D, especially in advances in healthcare. And with the rise of ESG, large shareholders are forcing corporations to clean up their act on things like the environment, corruption and diversity. Even more importantly it’s likely to be investment money that pays for the technology that’s going to rescue humanity from climate disaster.
Isn’t all that crying out to be to be communicated in an interesting way?
Financial services should really be seen as the public’s friend. There to help you buy a home, pay for the kids education or their wedding, put food on the table in your dotage or get your roof fixed when a storm blows it off.
But a friend doesn’t usually set out to bore, patronise or deliberately bamboozle you with terms you don’t understand. Friends speak your language, tell you interesting things, make you smile, level with you.
And that’s our mission, to make financial services companies approachable, likeable and human.
Because there’s no reason why they can’t be – and every reason why they should be.