Generating brilliant word-of-mouth

  • Challenge

    Wisdom wanted to launch into a new market - teeth whitening. Targeted at millennial customers, the objective in part was to generate listings with major retailers.

  • Approach

    A new visual identity and creative campaign that leveraged the Wisdom brand name as a trust mark and spoke like the authoritative brand they are in the oral care.

  • Solution

    We launched the campaign through VOD and social with a variety of spot lengths and placements, and a large influencer campaign to drive word-of-mouth.