• Challenge

  Our iconic Spitfire work helped build an incredibly popular brand. However, it needed updating with a new campaign to broaden the appeal.

• Approach

  The comedy duo Armstrong and Miller reprised their roles as the Spitfire pilots from the popular sketch show.

• Solution

  Over the course of a two-year campaign we ran a series of TV ads tied into on and off trade activation, collateral materials and dedicated packaging.

• Result

  Year on year sales of Spitfire rose to become the biggest selling bottled ale in the UK.