Wisdom wanted to launch into a new market - teeth whitening. Targeted at millennial customers, the objective in part was to generate listings with major retailers.
A new visual identity and creative campaign that leveraged the Wisdom brand name as a trust mark and spoke like the authoritative brand they are in the oral care.
We launched the campaign through VOD and social with a variety of spot lengths and placements, and a large influencer campaign to drive word-of-mouth.
The product exceeded sales targets on Amazon and the campaign helped Wisdom to get listed in Boots.