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Matalan

How we got their mojo back

  • Challenge

    Sales were falling. Competition from budget retailers and supermarket own brands was increasing. Matalan wanted to redefine what it stood for.

  • Approach

    We talked to customers. We discovered real people, with real families. Cost-conscious, on a budget. But Matalan, with its range of products and good value, helps.

  • Solution

    We developed the ‘Made for Modern Families’ campaign – celebrating all that’s great about families, of all types, in today’s world, set to a poem by Roger McGough.

  • Result

    Matalan’s best recalled ad ever. It re-discovered Matalan’s brand essence for existing customers and helped convert new ones, creating a sharp uplift in sales.