Back to Libertine Home

BaByliss PRO

Re-styling a reputation

  • Challenge

    BaByliss PRO make great hair tools. However, the brand was perceived as premium and considered outdated. In other words - a huge opportunity.

  • Approach

    We put the tools, literally, in the hands of some of the top stylists in the world and re-positioned BaByliss PRO as a fashion-led, premium, professional hair tools brand.

  • Solution

    The campaign included social, digital, influencer marketing, print, editorial, educational seminars, event and content sponsorship and trade shows.

  • Result

    BaByliss PRO is now perceived as a high-quality professional tool. Top stylists have embraced the brand and salons want to sell the products direct.