BaByliss PRO make great hair tools. However, the brand was perceived as premium and considered outdated. In other words - a huge opportunity.
We put the tools, literally, in the hands of some of the top stylists in the world and re-positioned BaByliss PRO as a fashion-led, premium, professional hair tools brand.
The campaign included social, digital, influencer marketing, print, editorial, educational seminars, event and content sponsorship and trade shows.
BaByliss PRO is now perceived as a high-quality professional tool. Top stylists have embraced the brand and salons want to sell the products direct.