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Refueled. Rearmed.

  • Challenge

    Our iconic Spitfire work helped build an incredibly popular brand. However, it needed updating with a new campaign to broaden the appeal.

  • Approach

    The comedy duo Armstrong and Miller reprised their roles as the Spitfire pilots from the popular sketch show.

  • Solution

    Over the course of a two-year campaign we ran a series of TV ads tied into on and off trade activation, collateral materials and dedicated packaging.

  • Result

    Year on year sales of Spitfire rose to become the biggest selling bottled ale in the UK.