Show the dangers (and amounts) of sugar people are unknowingly consuming in food and drinks. Generate government action. Provoke change on a limited budget.
We used AOS’s data to shine a light on the worse offending big brands. Messaging was then precisely targeted during Obesity Week and Sugar Awareness Week.
A social campaign across Facebook and Twitter along with a series of posters (distributed online) for use in dentist surgeries, doctors and gyms.
The introduction of the sugar tax. Brand owners are reducing the sugar levels in their products and moderating portion size.