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Action On Sugar

Stirring up change

  • Challenge

    Show the dangers (and amounts) of sugar people are unknowingly consuming in food and drinks. Generate government action. Provoke change on a limited budget.

  • Approach

    We used AOS’s data to shine a light on the worse offending big brands. Messaging was then precisely targeted during Obesity Week and Sugar Awareness Week.

  • Solution

    A social campaign across Facebook and Twitter along with a series of posters (distributed online) for use in dentist surgeries, doctors and gyms.

  • Result

    The introduction of the sugar tax. Brand owners are reducing the sugar levels in their products and moderating portion size.