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Sanlam

Crafting a new heritage

  • Challenge

    Sanlam in South Africa has a big, established presence where they are positioned as ‘Wealthsmiths’. Our brief was to apply this to the smaller, lesser-known UK business.

  • Approach

    Through internal workshops and in-depth interviews, we set out to get under the skin of the culture of the business and the craft skills that define it.

  • Solution

    We developed a new brand identity and communications idea centered around Sanlam’s artisan pride and their crafted approach to fund and wealth management.

  • Result

    A new tone of voice and personality that helped to inspire the business and make the Wealthsmiths positioning more meaningful.