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Winton

Delivering a fairy tale ending

  • Challenge

    Raise awareness of a top-performing quantitative hedge fund that does very complicated things with big data but whose brand wasn’t well known.

  • Approach

    Devise a disruptive creative campaign that demonstrates how big data can give you insights that other investment managers don’t have.

  • Solution

    What better way to tell this story than through fairytales with the outcome revealed through data graphics?

  • Result

    In the first six months of the campaign, Winton went from low awareness to over 30%. Equally important, the internal audience loved the campaign.