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Merian Global Investors

The art and science of evolving a brand

  • Challenge

    Old Mutual Global Investors, a client of five years, was demerging from their South African parent. They needed a new identity without losing their hard won brand equity.

  • Approach

    Rebrand the business with a new name and visual identity that reflected the refreshed business yet retained the underlying values as much as possible.

  • Solution

    We took inspiration from Maria Merian, the 17th century naturalist and illustrator, reflecting the company’s ability to balance both the art and science of investing.

  • Result

    The relaunch was very well received across the industry and has contributed towards a more energized and positive culture in the reborn business.