You’re going to have to squeeze a lot more out of your budget next year

25 Oct, 2022

We live in difficult times. In a recent LinkedIn survey, nearly a third of B2B marketing directors said their marketing budget was due to be cut significantly next year. Yet, inevitably, all those marketing directors are still being tasked with making their brands as front of mind as ever.

What to do?

Well, the only thing they can do is, somehow, make their marketing bucks stretch further than they ever previously have.

Which means their campaigns are going to have to be more effective despite fewer views. Which, in turn, means they’re going to have to be bolder, more engaging, and memorable than they’ve ever been before.

Memorable, engaging, bold campaigns?

That punch way above their weight media-wise?

Here at Libertine, we know quite a bit about that sort of thing.