Challenge
Having remained largely static for years, the Corporate Bond Market has recently become fluid. Thanks to their active skill-set the Artemis hunters are in a strong position to exploit this turbulent new reality.
Approach
A fully integrated campaign including video, digital banners and national press.
Solution
Using CG animation we created an environment of realistic mercury globules that formed into Profits, dissolved and reformed elsewhere; symbolizing the rapidly evolving nature of the current Corporate Bond market.
Result
The campaign has just officially launched but we will post the effectiveness figures ASAP.