The Profit Hunter

  • Challenge

    In 2004, an outperforming and ambitious asset manager wanted an advertising campaign that reflected its proactive approach to fund management.

  • Approach

    We identified the company’s courageous entrepreneurial spirit and decided to dramatize this to give them a unique positioning.

  • Solution

    We invented the Profit and its nemesis the Profit hunter.

  • Result

    A campaign that’s still going from strength to strength fifteen years on. Ranked number one brand in the industry by Citywire. In that time Artemis’s assets under management have grown from £2bn to £29bn.