Hunting from home

  • Challenge

    Demonstrate that Artemis understood - and were responding to - the Covid 19 pandemic.

  • Approach

    Having seen how effective advertising had proved for Artemis during the 2008 crisis we knew the importance of running work to reassure investors that Artemis were still in business, despite the situation.

  • Solution

    We produced a sensitively worded press execution depicting the hunter continuing to search for Profits despite being confined to his hunting cabin (in other words working from home).

  • Result

    Client feedback has been extremely positive to the campaign and the tone it has struck.