• Challenge

  Highlight Artemis’s expertise as income fund profit hunters to a specific trade audience, while simultaneously raising brand awareness to a more general audience.

• Approach

  Use social media channels as a video advertising medium. A first for Artemis.

• Solution

  We created an animated 30 second film with a 15 second cut-down, designed specifically for LinkedIn and YouTube, produced by Aardman films. The assets from the films were also used to create banner advertising on trade sites.

• Result

  Click-throughs are proving way above the benchmark but the engagement statistics are even more impressive, with an average dwell time of over 2 minutes on the landing page.