Positive Future Fund

  • Challenge

    Announce the launch of Artemis’ new Positive Future fund and the arrival of their Impact team.

  • Approach

    The ESG arena has become a crowded, muddled space. We needed to show that Artemis have their own clearly defined, distinctive approach.

  • Solution

    We portrayed the Profit in new ways, to reflect the cutting-edge industries that the fund is investing in. Companies that are going to positively impact the world, and all our futures.

  • Result

    Early days, of course, but already the fund is getting real traction - watch this space.