Baillie Gifford

Pushing the envelope

  • Challenge

    Demonstrate to a younger audience that Baillie Gifford are Investing in Progress by owning cutting edge stocks.

  • Approach

    Produce a series of striking, online films for social media and audio commercials for podcasts.

  • Solution

    We animated doodled ideas on the back of an envelope to dramatize companies that are ‘Pushing the Envelope’.

  • Result

    It’s early doors in the campaign but already the first film is performing much better than expected on LinkedIn.