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Challenge
Reinforce Artemis’s reputation for asset management expertise in an unusually complex and volatile world.
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Approach
Heroised the importance of active rather than passive fund management in today’s unpredictable financial landscape.
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Solution
An integrated campaign using the language of classic comic strips to dramatise the hunter’s action-packed approach.
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Result
With 88% brand attribution (industry average 57%) and 33% engagement (industry average 26%) the ads were not only noticed and remembered, they were also read and enjoyed. How many other campaigns out there can say that?
