The all-active hero

  • Challenge

    Reinforce Artemis’s reputation for asset management expertise in an unusually complex and volatile world.

  • Approach

    Heroised the importance of active rather than passive fund management in today’s unpredictable financial landscape.

  • Solution

    An integrated campaign using the language of classic comic strips to dramatise the hunter’s action-packed approach.

  • Result

    With 88% brand attribution (industry average 57%) and 33% engagement (industry average 26%) the ads were not only noticed and remembered, they were also read and enjoyed. How many other campaigns out there can say that?